Hello!
I’m Sarah.
With a wide-ranging background that started in editorial design and found its way through exhibit and experiential design to pharmaceutical advertising, I’ve picked up a flexible skillset.
How I work
My role has varied over the years. Sometimes that has meant setting the direction for a new campaign or launch and being the creative engine that takes that vision across the finish line. Other times, it has involved staying close to the design and execution, building the systems and teams that keep work consistent across channels and agency partners.
The best work I’ve been part of has come from strong partnerships across disciplines, built on trust and shared purpose. In my experience, thoughtful execution builds trust, and trust makes better work possible.
Skills practiced in a variety of settings:
Ideating strategic creative concepts and art direction
Pitching new business
Developing conceptually-driven brand identity systems
Leading cross-functional creative teams
Guiding launches from early concept through production
Executing high-volume, multi-channel work with consistency
Raising the level of craft without slowing the workflow
Mentoring and supporting creative talent
Working within regulatory and operational constraints
Exploring practical workflow improvements, including responsible AI use
Where I’ve worked
Experience
Multichannel marketing
Disease state education and awareness
International launches
Digital and commerce ecosystems
Multi-channel adherence programs
IVAs and sales tools
Clinical-stage biotech branding
Identity design systems
Exhibit and experiential design
Cause-driven and pro-bono initiatives
Editorial design
Key clients
AstraZeneca
Baxfendy, Synagis, RSV awareness
GSK
Rotarix, FluMist, Bexsero, Shingrix, Penmenvy
KODAK
Exhibit & experiential design
Madrigal Pharmaceuticals
Rezdiffra, DSE ambassador program
Merck Women’s Health Portfolio
NuvaRing, Nexplanon (US) & Implanon NXT (global)
MODO Magazine
Design & pagination
Novartis
LEQVIO, Farydak
Phathom Pharmaceuticals
Voquezna
PepsiCo
Exhibit & experiential design
Therapeutic areas
Women’s health
Vaccines & infectious disease
Cardiovascular and renal health
Hepatology
Gastroenterology
Oncology
Hematology
Autoimmune disorders
Specialty pharma
Global and neglected diseases
Regulated retail and commerce
Why I work